Liz specializes in building and scaling companies displacing legacy models with technology platforms. She has extensive experience driving adoption of digital, physical, and sustainable products in B2B and B2C environments at Wayfair, HubSpot, Comcast, Notarize (now Proof), and Indigo Ag. She brings her passion for customer experience and product excellence to Ada IQ to build a new generation of AI-native tools for product development and design.