Diane Yu is currently the Co-Founder of Tidalwave. Previously she revolutionized digital advertising as co-founder and CTO of FreeWheel, developing one of the first AI-driven platforms for premium video. Her ad decision engine became industry standard at major networks before Comcast acquired the company for $320M. One of the few female tech founders of her era, she paved the way for targeted, data-driven TV advertising while mentoring women in AI and media technology.